EFFECTS OF THE MODERATING ROLE OF TRENDINESS ON BRAND IMAGE, E-WOM, BRAND ATTITUDE AND ONLINE PURCHASE INTENTION
Maharramov R.
Business Management and Economics Engineering, 2026

Doktor Öğretim Üyesi
İstinye Üniversitesi
Meslek Yüksekokulu
E-Ticaret ve Pazarlama Programı
Yayın Bul
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