Associate Professor
İstinye Üniversitesi
Faculty of Economics, Administrative and Social Sciences
Business Administration Program (English)
Sertifika
Learning Objectives: * Understand how email marketing fits into a digital marketing strategy. * Apply SMART, SWOT and PESTLE frameworks to set email marketing goals. * Employ SMART and PESTLE audits to build an email marketing strategy. * Describe email marketing best practices.
Sertifika
Learning Objectives: * Define social media marketing and describe its purpose. * Describe the benefits of social media marketing. * Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising. * Understand the difference between paid, owned, and earned social media marketing. * Describe how social media marketing fits into the marketing funnel.
Sertifika
Learning Objectives: * Identify customer personas and build your target audience. * Describe the marketing funnel’s purpose and benefits. * Learn strategies to build brand awareness among potential customers. * Detail how to build interest and have potential customers consider your business. * Understand how to increase your conversion rate. * Apply strategies to build brand loyalty in paying customers.
Sertifika
Learning Objectives: * Define the fields of digital marketing and e-commerce. * Describe the job responsibilities of an entry-level digital marketing coordinator or e-commerce analyst (and similar job titles). * Explain how this program will help prepare you for a career in digital marketing and e-commerce. * Recognize in-demand skills in digital marketing and e-commerce across industries.
Sertifika
Digital transformation is a hot topic--but what exactly is it and what does it mean for companies?
Sertifika
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers.
Source: YÖK Academic